The Media Salad team has strong roots in award-winning business news reporting, so we are especially big fans of people who can deliver sharp market analysis and clear, compelling explanations of complex financial concepts.
Which brings us to one of our newest clients, Cardan Capital Partners, one of Colorado’s largest Registered Investment Advisors. The firm, founded in 2015, now has about $750 million under management. Cardan counts on Media Salad for communications consulting. With our help, it is ramping up a vibrant blog on a newly reconstructed website and developing regular client communications across several channels, including email and social media networks.
We learn a lot of interesting and insightful things from Cardan — and know you will, too. Cardan’s approach to communications also provides some great reminders for other business professionals looking for smart ways to distinguish their firms and themselves in the marketplace:
Be true to your business values. See how Cardan, a relatively young firm, took an opportunity to blog about its efforts to create family-friendly work policies. The firm also regards community service among its core values and regularly highlights organizations, causes and resources it wants others to know about.
Share personal interests. Cardan Capital’s team is filled with avid readers. They were sharing so many good books with each other around the office that they decided to start tracking them on the Cardan blog — which means other book lovers can benefit, too.
Have a sense of humor. Cardan team members are also fans of haiku who tweet about wealth management under the handle @InvestorHaiku. Tweet your financially focused verses of three lines and 17 syllables (5-7-5, people!) their way, and you, too, could win a highly coveted Cardan Capital Partners baseball cap.
Share your expertise. Whether they are explaining the basics of multi-factor investing or putting a market jolt into historical perspective, Cardan Capital Partners’ team members prioritize timely and regular communication with their clients. They also regularly make time to share business insights through a variety of communication channels.
Denver-based Media Salad will show you how to work smarter, not harder, on communications to help you raise awareness, build business and maintain important business relationships. We invite you to contact us.