Four reasons Media Salad is the fresh approach you need
We deliver rock-solid market intelligence
With Media Salad’s veteran reporters on your team, you really do stand a chance of being everywhere at once.
For example, the chief executive officer and lead analyst of a cyber-security firm headquartered in Colorado called on Media Salad for help only a few days before heading to a large trade show in Las Vegas. Their goals were to make meaningful and personal connections with executives at a half dozen target companies and to walk away with at least a dozen solid sales leads.
Covering the show floor — where nearly 1,000 companies and organizations were exhibiting — would have been tough without a smart plan and the help of Media Salad. We’re experts at gathering information in just about any mission-critical environment. Before the show, we recommended ways for the executives to navigate the event quickly and efficiently and briefed them about target companies and key contacts scheduled to appear there.
During the show, a Media Salad reporter worked on demand from our office to handle the executives’ requests for information. As they collected business cards and brochures and gleaned leads from conversations, they alerted the reporter — who put the information into context specifically relevant to the cyber-security firm.
“Media Salad connected the dots in ways we never could have in a place like that. So many people we talked to were really impressed by how much we knew about their industry and their operations. Our business-development efforts got off to a great start.”
We start with business strategy and build relevant content.
Whether we’re working within a large company’s marketing department or sitting alongside a visionary entrepreneur, we start by understanding a client’s business and specific goals for it. We can work within established plans for reaching those goals — and we can help develop those strategies, too. The content we deliver is aligned with our client’s vision and objectives — and also underpinned with industry knowledge that promotes our client’s expertise in the marketplace.
For example, Media Salad is the virtual marketing department for a successful multilevel marketing sales executive who has more than 10,000 independent sales consultants working on her team. Every day, those consultants log into a password-protected website Media Salad built to help them expand their home-based businesses and run them more efficiently.
When we started with this online network, we got to know the consultants’ sales process and the weak points within it. From this analysis, we now produce regular doses of insightful information to help the consultants stay on top of market trends and learn more about the products they’re selling and the company they serve. They also can connect with the rest of their team for fresh ideas and inspiration.
Our sharp-looking info graphics and sales collateral also help ensure consultants’ presentations are always polished, timely — and consistently reinforcing the larger company’s brand.
Even better? Media Salad’s consistent communications management of the team’s sales portal, e-mail dispatches and social media network allow the sales executive in charge to focus where her attention truly is needed.
We can start from nothing to build a well-oiled communications machine.
Media Salad’s team members have helped develop and manage operations for some of the world’s largest news organizations — so we know how to build efficient and effective communications processes and departments for companies of all sizes. For some organizations, Media Salad serves an outsourced marketing department also charged with handling all aspects of communications. For others, our team works as a consultant, savvy sounding board and/or trainer for in-house staff.
For example, a longstanding country club in metro Denver needed a boost. It had hired a new executive director and committed to a major renovation that required the shutdown of its clubhouse and made it difficult to attract new members and retain senior staff. Further complicating matters is that the organization lacked a website, cohesive marketing plan and promotional materials appropriately reflecting its fantastic, new facilities. It also did not have appropriate staffing to produce timely communications for current and prospective members. And even if a staff member were in place, the executive director knew he did not have the professional experience or time to provide adequate supervision.
Media Salad stepped in to understand the club’s specific goals for membership recruitment and retention, and for revenue generation from its sports programs and special events. We developed a website that attracts prospective members and gives current members all the information they need. Our experienced team members also worked alongside the club’s entry-level communications director to establish a communications style guide and editorial processes and protocols where they were needed.
Because our team understands the club’s business objectives and the needs of its in-house communications staff so well, we continue to be a trusted partner in the club’s marketing and messaging.
We tell important stories with world-class visuals.
You have only seconds to grab the attention of your target audiences, and mere minutes to convey important information to them. We’ll help you make the most of the time you’ve got. From corporate collateral and courtroom exhibits to RFP responses and digital designs with geolocation, our infographics specialists have sharp eyes for critically important technical details.
For example, in 2015, a federal program charged with providing assistance to Rocky Mountain law enforcement agencies released a report about marijuana’s impact on Colorado. Though full of crucial insight and essential information, the report was drab, dry and not optimized for mass consumption.
Nevertheless, the report was an important source for The (Colorado Springs) Gazette’s series “Clearing the Haze.”
In steps Media Salad. We synthesized the report into about a dozen key findings and used our visual acumen to assist the newspaper with a full-page editorial. Brief excerpts from the report were paired with crisp data visualizations. The message now was clear.