Media Salad

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Media Salad is a rapid-response research and reporting service that works on demand around the globe for companies of all sizes, government agencies and nonprofit organizations.

About Topics

Define Market Intelligence
Executive Team
Our Board of Advisors


Our roots are in outstanding professional journalism. Many of us have worked for the nation’s largest news organizations. We are award-winning reporters, smart researchers and skilled technology specialists.


Media Salad is the result of an ambitious dream shared by veteran journalists and technology professionals wanting to build a new breed of media company that fulfills the marketplace’s profound need for reliable and refined information.


We define Market Intelligence


Aggregation and algorithms are nice, but they’re not enough to solve the problem of too much information, not enough Market Intelligence. To get truly personalized information when and how you want it, you need experienced professionals. At Media Salad, those smart people are at your beck and call. We deliver fresh, insightful market research that assists your decision-making, generates sales, wins you desired attention and advances your mission.


We believe Market Intelligence is not just what you consume – but also what you share with the world to strengthen your position. We stand ready to help you showcase your expertise in ways that achieve your desired results.



Christine Tatum | Chief Executive Officer

christine tatumChristine Tatum
is a veteran writer and editor who has worked for the Chicago Tribune, The Denver Post and the ( Greensboro, N.C.) News & Record. She was among the first journalists to work simultaneously in print, broadcast and online media via the Tribune’s Website and cable television station.


Ms. Tatum’s reporting on business and technology has won honors from the Society of American Business Editors and Writers, the Society of Professional Journalists and the Colorado chapter of the National Association of Black Journalists.


In 2006, Ms. Tatum was elected national president of the Society of Professional Journalists, one of the nation’s largest and oldest journalism-advocacy organizations with nearly 10,000 members and a multimillion-dollar budget. She went on to build a team of savvy researchers as editor-in-chief of a Beltway-based aggregation service that delivers news summaries to Fortune 500 companies, congressional committees, White House officials and high-profile nonprofit organizations.


Jeff Mason | Director of Client Creative Services

Media Salad's research is used for driving strategic business decisions, but it also typically evolves into broader communications that include internal audiences, such as a board of directors, and external audiences such as clients, prospects and vendors.


Jeff Mason is a veteran creative director who knows how to transform Media Salad's findings into integrated marketing and design strategies for broadcast, print and Web. He leads development of Media Salad's Activated Content Services.


When he's not making Media Salad, Jeff is a principal of an independent marketing agency in downtown Denver.

David Downes | Director of Client Strategic Services

Media Salad often works with companies that are exploring new markets and new directions. Sometimes their projects require additional strategic resources or business consulting.


David Downes is a senior executive highly experienced in business development, strategic sales and marketing, general management and profit and loss responsibility. He has helped launch startups and has presided over large companies. Mr. Downes has formerly served as vice president and general manager of market information products for US West, general manager of manufacturing and editorial technology for Time Inc. Magazines and as director of new business development for Time Warner Cable.



Dusty Candland | Director of Technology Development

Media Salad delivers Market Intelligence to meet the specific needs of the busy executives and civic leaders we serve. We do not deliver it on paper that arrives on our clients' desks once every 24 hours. And we do not deliver it in Word documents attached to e-mail messages.


Dusty Candland makes sure of that. Mr. Candland is a software developer who is passionate about helping early-stage companies build smart and solid tech foundations that enable them to innovate freely. He has worked with an array of successful startups, including Colorado venture capital firm eonBusiness Corp., and GoToast, an advertising and marketing toolset for search-engine marketing and pay-per-click management that ultimately was acquired by Microsoft in 2007.


Mr. Candland manages development of Media Salad's impressive and secure Market Intelligence Portal and the various digital tools our reporters use to gather and distribute information efficiently and quickly.



Board of Advisors

Russell Mann

Russell Mann brings nearly 15 years of financial management and media experience to Media Salad. He is a director at Topco Associates LLC, a $10 billion grocery procurement co-operative. Mr. Mann oversees Topco's operational performance and business analytics. Before joining Topco, he was vice president of finance for Gettys, an international hospitality design and development firm based in Chicago. Mr. Mann is responsible for the firm's finances, human resources, legal affairs, risk management and various administrative functions. He has been instrumental in helping the firm raise capital through both debt and equity private placements. Before joining Getty’s, Mr. Mann spent nearly a decade in various roles within the Tribune Co., where he worked in financial, operational and strategic-management roles. As director of planning and analysis for the Chicago Tribune’s circulation and consumer marketing department, he oversaw all strategic planning, financial reporting and operational/marketing analytics and led successful teams of marketing, editorial, operations and finance personnel in the development of new print products. He started his career with Ernst & Young as an auditor. He is a CPA and received his MBA from Northwestern University's Kellogg School of Management.


David Haupt

David Haupt has worked for more than 15 years as an executive in marketing, business and product development for media and technology companies. He has both built companies from the ground up and led business development, sales and marketing as a vice president of an international software and media company that helped its clients revamp their stagnant business models into highly profitable operations. Mr. Haupt is keenly focused on profit and loss at every step of a company's growth and operation. While serving as a vice president and general manager of Local Matters, Inc.'s, media division, he increased the product contribution margin from 18 percent to 31 percent in only seven months -- while simultaneously developing and launching new products and managing more than 30 e-commerce partners that generated $9 million in revenues. Before heading to Local Matters, Mr. Haupt worked for more than a decade as president and founder of The Onion in Colorado. He had the foresight to introduce the smart, satirical weekly newspaper to the Denver/Boulder area in 1995. Mr. Haupt created a new and profitable market for The Onion that helped the company survive a two-year recession and 20 percent drop in annual print sales following 9/11. Mr. Haupt received his MBA from the University of Denver.


Kyle Elyse Niederpruem


Kyle Elyse Niederpruem is president of Kyle Communications, a public relations and cause-related marketing firm based in the Midwest. Her clients have included Fortune 500 companies, national associations and top-ranked public universities. Recognized by peer groups in both journalism and PR, Ms. Niederpruem has accumulated 30 awards in both disciplines for her exemplary work in achieving top industry standards.


A former national president of the Society of Professional Journalists, she earned her media spurs as a top major metro newspaper editor and as a national expert on public records before transitioning to PR through an advertising agency.


Judith Howard Ellis


Judith Howard Ellis is the founder of Daybreak Lit, a Dallas consultancy offering creative coaching, social-media consulting and editing services. She specializes in assisting small-business owners and Christian ministries. A veteran journalist, Ms. Howard Ellis was the Denver Post's first innovation editor, charged with helping to lead operational initiatives for its newsroom. She also served as the newspaper's features editor and breaking-news editor. Ms. Howard Ellis is a former regional board member of the American Association of Sunday and Feature Editors and has been a speaker at the World Journalism Institute.


Ana Quintana


Ana Quintana was a co-founder of Core Integration Partners, Inc., a business intelligence and data warehouse consulting firm established in Denver, Colo., in 1999. Core Integration was successfully acquired in 2006 by Visionary Integration Professionals (VIP) -- where Ms. Quintana remains as director of sales.

Ms. Quintana has been involved in the high-tech industry since 1986 and has held positions in public relations, marketing and technical sales. She was a senior account executive at 3Com Corp., where she was awarded the Chairman's Club, which recognizes the company's top 10 percent of sales revenue producers. Before entering the tech field, Ms. Quintana worked as a news reporter for KJAC-TV, an NBC-affiliate station in southeast Texas.


Media Salad delivers current and actionable market intelligence that empowers busy professionals to make smart decisions for their companies. Once Media Salad identifies opportunities, obstacles and changes in the current marketplace, our clients can make strategically sound decisions based on knowledge and a future-focused perspective about their entire business universe.