We stay nimble in today’s markets because of our network of experts. Get to know us.
Media Salad’s key principals are:
Chief Executive Officer
Christine Tatum was among the first journalists to work simultaneously in print, broadcast and online media. Her professional stops include staff reporting for the Chicago Tribune, The Denver Post, the (Arlington Heights, Ill.) Daily Herald and the (Greensboro, N.C.) News & Record. Her work also has appeared in The Wall Street Journal and New York Times. Christine’s reporting on business and technology has won honors from the Society of American Business Editors and Writers, the Society of Professional Journalists and the Colorado chapter of the National Association of Black Journalists. The American Arab Journalists Association lauded her “stubborn defense of free speech” in 2011.
Indeed, Christine has devoted a great part of her career to advocating for freedom of expression and an unfettered press. She has been honored to teach concepts in responsible journalism around the world at the invitation of the United States Department of State. She was elected 2006-07 national president of the Society of Professional Journalists, one of the United States’ largest and oldest journalism organizations with nearly 10,000 members and a multimillion-dollar budget during her tenure.
Christine left daily newspapers to build a team of savvy researchers and communicators to serve nonprofit organizations and companies of all sizes and industries. When she’s not making Media Salad, she collaborates with her physician-researcher husband to produce communications designed to educate and inform the public about substance abuse and addiction. They are the co-authors of Clearing the Haze: Helping Families Face Teen Addiction (2015, Rowman & Littlefield).
She’s also a very proud mommy of two rambunctious children. “Christie Tatum is one of the most forward-thinking journalists and leaders I’ve worked with,” says Molly McDonough, editor and publisher of the ABA Journal. “She embraces change and is especially adept at seeing the big picture, making connections and leveraging resources.”
Vice President of Business Development
Media Salad often works with companies that are exploring new markets and new directions. Sometimes their projects require additional strategic resources or business consulting. David Downes is a senior executive highly experienced in business development, strategic sales and marketing, general management and profit and loss responsibility.
He has helped launch startups and has presided over large companies. Mr. Downes has formerly served as vice president and general manager of market information products for US West, general manager of manufacturing and editorial technology for Time Inc. Magazines and as director of new business development for Time Warner Cable.
Travis E. Poling
Senior Content Editor
Travis is a journalist and author based in the center of Texas’ thriving San Antonio-Austin corridor. He worked as a business reporter for the San Antonio Business Journal and then the Hearst Corp., daily newspaper San Antonio Express-News for two decades of his 30-year career.
Since 2009, Travis has helped launch a startup chain of monthly, hyperlocal community newspapers. He also has written for several magazines on a wide range of subjects, including barbecue, beer, economic development, the health care industry, law firms, oil and gas, real estate development and sports business.
He is the author of two books: Beer Across Texas: A Guide to the Brews and Brewers of the Lone Star State (2009, Trinity University Press) and San Antonio Beer: Alamo City History by the Pint (2016, History Press/Arcadia). Because of his expertise in brewing, Travis currently serves as a consulting guest curator on an exhibit chronicling Texas brewing history at the University of Texas at San Antonio’s Institute of Texan Cultures museum.
Travis earned a bachelor's degree in communications from Texas Lutheran University and graduated from the Fund for American Studies’ Institute of Political Journalism in Washington, D.C. He also served six years on the national board of directors for the Society of Professional Journalists and was a fellow of the Knight Center for Specialized Journalism.
Director of Technology Development
Dusty is a software developer who is passionate about helping early-stage companies build smart and solid tech foundations that enable them to innovate freely. He has worked with an array of successful startups, including Colorado venture capital firm eonBusiness Corp., and GoToast, an advertising and marketing toolset for search-engine marketing and pay-per-click management that ultimately was acquired by Microsoft in 2007.
Dusty and Media Salad operate a joint venture, WP Support HQ, to ensure Media Salad’s clients don’t have to worry about website maintenance and are always equipped to advance their business strategies online.
“Dusty is probably the most talented and intelligent developer that I have ever encountered,” says Scott Sullivan, a team leader at Google. “He has a tremendous ability to really understand the requirements from the business side of the fence. I honestly do not think that you could get a more talented developer than Dusty on your team.”
“Dusty is one of the smartest people I have worked with,” said Venkat Srikumar, a senior software engineering leader at Microsoft. “He keeps himself updated with the best in technology and has a pioneering spirit. He has the ability to break complex projects into easy-to-understand code, which makes him invaluable in any project.”
Evelyne is a communications and marketing specialist based in North Carolina. Before moving south, she served for more than 16 years as the associate director of communications at Latin School of Chicago, one of that city’s top private schools.
Evelyne is passionate about helping organizations stay true to their mission and promote their programs, goods and services by developing strategic messaging for digital and print media. She has extensive experience producing an array of marketing materials, including magazines, annual reports and email digests.
Evelyne began her career as a journalist, working for The Nation Newspaper in Bangkok, the City News Bureau of Chicago, the Chicago Tribune and the Associated Press. During her years as a reporter, she covered topics ranging from deforestation and human trafficking in Thailand, to the Chicago Public Schools, the Chicago Police Department, and federal and criminal courts.